A brand new conference, for anyone using or interested in using gamification to foster behaviour change, whether it be for marketing, loyalty, staff motivation, employee engagement, effective learning, innovation or culture change.

Beaconing’s coordinator was invited to keynote,¬† where he joined other key individuals working and practicing within the gamification domain. The keynote¬†discussed gamification as a hybrid approach, which emphasises on digital and physical contexts, game-inspired design thinking as a playful process for innovation and a look into the impact of connected and smart environments that could transform ordinary spaces into playful environments. This talk will specifically focus on educational experiences. You can see the slides here.

Beaconing was also up for The Best Gamification Project award.

The participants were also provided with the Beaconing Location-based game created especially for Brighton.