Crafting Effective Marketing Communication For Serious Games
Posted by Remi Labelle
One of the most important aspects of deciding on a marketing strategy is deciding on the way you want to communicate to your potential partners or clients. Here are some of the most important things to consider. #1 Figure Out Who Is The Person You'd Like To Reach One of the…
Read MoreAdvertising For Serious Games – Best Practices
Posted by Remi Labelle
One of the easiest strategies to implement for attracting partners and clients is advertising. Ad campaigns for serious games tend to be slightly different than adverts in other niches, which should always be taken into consideration when coming up with a marketing plan. Here are some things that one should have in mind…
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Beaconing @ Milano Games Week
Posted by Luca Morganti
Beaconing cited during the talk "Videogames for education and corporate training" during the Milano Games Week 2018.
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Creative Play for Learning
Posted by Jayne Beaufoy
Description: The event will touch on creativity and co-creativity through the medium of play and games and the design process of such activities. Game and play design should tap into our own experiences to enable a more holistic approach for designing new learning activities for our learners. And learners can have a deeper…
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Mixed Reality and Real-Time Object Tracking
Posted by Sam Harper
To build upon the concept of using Mixed Reality to 'see' and 'feel' concepts being taught in action, the BEACONING HoloLens VET game now utilises image-based tracking to allow students to wield a real angle grinder in their training to practice cutting into stone blocks, something that is currently impossible for training students…
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